Analytics

Imagine you are preparing the party of the year. You spend a huge amount of both time and money making sure that everything is perfect. Your home is immaculate, the food and wine sublime and the decorations breathtaking.

You coordinate fantastic entertainment. You hire expertly selected service staff. You invite all the most fabulous people. And then, after all the planning and creating, the night of the event finally arrives and You do NOT attend your party.

You have no idea who came to your event. You have no clue if they liked the food, the wine or enjoyed the entertainment. You spent all this time and went to all this expense and you have no idea how it all turned out.

This is what a website is like without analytics. With no analytic data reporting, it is impossible to accurately track who's coming to your website, where they are coming from, or if they are finding what they are looking for. Analytics Overview The term “analytics” refers to the science of analysis.

Specifically in the context of SEO, the use of this word is somewhat interchangeable with a program called Google Analytics. The purpose of Analytics is to gather useful information, synthesize it and use it to make the best decisions based on your goals. Google Analytics is a simple piece of code that can be put on your website by a webmaster that allows you to track everything that goes on within your site with regard to traffic.

At DMG we specialize in creating meaningful ongoing reports that answer all of our clients’ questions, curiosities and musings in detail. Our ongoing reports seek to answer the following: Which search engines are bringing traffic to your site? Where are visitors coming from geographically? Which keywords are bringing the most traffic to your site? How long are people staying on your site? Of those visiting you online, which searchers are becoming clients? Which external links are bringing traffic to your site? How many pages/what pages are being viewed? What are your rankings for the keywords you want to get found for? Are the terms your clients are searching for changing?

At DMG, we present this information and more in an easy to navigate report including suggestions for strategic adjustments to the site and comparisons to the performance of previous periods.

We work with you to create concrete goals in order to measure your progress throughout the year.

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