The DMG Blog

New offices in Littleton now OPEN

Ariel — Wed, 23 Nov 2011 17:02:58 +0000

The littleton offices are now OPEN! We love meeting with our clients, potential clients and partner companies, so come on by and say hello… 2329 W. Main Street Suite 209 Littleton, CO 80120 Stop by for a FREE SEO report … Read More >>

How to Forward a Facebook Event – Causes

Ariel — Wed, 29 Jun 2011 20:53:28 +0000

BNI Action Partners is one of the best networking groups I’ve been privileged to be a part of (and the largest BNI group in the UNIVERSE _ woot!).

Being a part of the Friday morning meetings is like half networking, half comedy hour, half rocky horror picture show (not kidding, audience participation is a HUGE part). Anyway part of what we do is support each other… So when we found out one of our members was going through a rough patch, what do we do? Throw a huge party/fundraiser for him! Below I’ve put together step-by-step instructions on how to rsvp and forward facebook cause invitations (in super easy to understand, facebook for dummies simplicity for those who don’t use facebook) . You can scan through this or download the PDF walk-thru here.

First let’s see the screen you will see when you enter in this URL

http://www.facebook.com/event.php?eid=180431525346256&ref=ts

San Fran wants to ban yellow pages

Ariel — Thu, 19 May 2011 17:32:45 +0000

This article from NPR explains why San Fran wants to ban the yellowpages from being distributed to apartment complexes, they sit around and do nothing but cause exit hazzards and feed rats.

Yet another nail in the coffin for this obsolete dinosaur of advertising.

http://www.npr.org/2011/05/16/136368752/san-francisco-moves-to-ban-yellow-pages

Hello from the Berlin office!

Ariel — Thu, 07 Apr 2011 11:31:09 +0000

As many of you know, we’ve added our first international branch of Davlin Marketing Group smack dab in the middle of the most amazing city in the world Berlin!

We’ve brought the head writer of the Berlin office over to Denver to meet people and see the sights (and sites) we’ve been involved in the Denver market. Now I am over on the other side of the world getting to know the fantastic people I’ve only known via 2 dimensions on the other end of a teleconference on skype. The creative talent here is amazing!

Paris, London, Los Angeles…. I’ve spent large amounts of time in some of the worlds largest cities, but nothing I’ve seen compares to Berlin. The most amazing energy, creativity combined with a truly bohemian feel that hasn’t really existed in Paris or London in a century. Have you tried living on $10 a day in Paris? Good luck. Here you can eat like a king for 5 euros, good beer for one 1.5 euros and find music on every street corner.

Berlin is at once a very old and very young city, a city in rebirth if you will. The population is young, lots of open air parks filled with young couples with small children of every ethnicity, kids shriek in a melodic babble of German, English, French and Arabic – there seems to be a universal language by which they communicate the most important concepts: ‘cool’, ‘gross’ and ‘tag, your it!’ Most everyone seems to be multilingual, and I haven’t yet found a child unable to speak in at least 2 and usually 3 languages – very humbling to have a 3 year old explain to a cashier what you are looking for when trying to explain the difference between a ball point pen and a gel pen.

Sitting here in a small cafe where they are blaring the soundtrack to Pulp Fiction and enjoying one of the best croissants on the planet while blogging and reading ‘Web Designer UK’ – life is pretty damn awesome.

After our DMG meeting this afternoon I’m heading over to the ‘Island of Museums’ (for the 3rd time in less than a week) and enjoying the wealth of galleries, museums and stunning architecture. I will try and find more time and update as international adventures continue, but rest assured, if you don’t hear from me I’m just happily riding my (borrowed) bike down the cobblestone streets and having a blast.

-Ariel Davlin

Google drops low quality ‘content farm’ websites

Ariel — Fri, 25 Feb 2011 18:08:53 +0000

A cry of victory goes up among those searching for websites that have GOOD, USEFUL content… Growls of discontent from those big SEO firms who use writers in India to create huge warehouses of content with no rhyme or reason. As I explain to my clients, it’s not illegal or unethical to use blackhat/greyhat firms – google is not an arbiter of laws or ethics… it’s a judge of good vs. crapy content, that’s all it does, and it does it well. Eventually content is ALWAYS king.

http://www.guardian.co.uk/technology/2011/feb/25/google-search-results

Superbowl and social media ads in 2011 – Forth Quarter

Ariel — Mon, 07 Feb 2011 03:08:17 +0000

Very full and trying to stay awake and alert through not only the game, but more importantly the ads… Let’s see if we see a wave of social media in the last quarter. I’m actually surprised that such a small percentage of commercials yes have had social media so far.

Game: TD Green Bay – touchdown dance!

Rango – website

cars.com – once again, no website, but it would have been silly to list one

bud light – facebook, website

Game: whole lot-a-nothing

hyundi – website

pepsi max – website, facebook

Game: Steelers TD – Boo Hiss

Mercedes Benz – website

fox – website, facebook

house – funny, website

Game: Green Bay almost manages to get a TD, has to settle for a FG – exciting game

Camero – website

verizon – website

Game: People throw AND catch the ball

Limitless – flashed too quickly to see, think it’s a website

sketchers – website

terranova none

Fox – website

Game: good till the last drop – Green Bay wins in a VERY tight game!

I wish there had been more social media campaigns this year… but I foresee nothing but more of these types of commercials in the future. Cheers -A

Superbowl and social media ads in 2011 – Third Quarter

Ariel — Mon, 07 Feb 2011 02:28:13 +0000

Continuing the test to see how many ads in the superbowl this year feature social media in their ads… starting at the beginning of the 3rd quarter. Sure I should have blogged the half time show, but the mics were irritating and the ads were all crapy local stuff, plus my mother in law put out a world class spread of food – specially brined wings w/ rosemary garlic topped with salsa verde. Roasted almonds and homemade savory onion dip with rye toast.

Game:

cars.com -no website, but really, why would it need one?

etrade -none… ironic, no?

best buy – website

Chicago Code – website

American Idol – website

Game: cameraman makes a great off field tackle… he seems unhappy about it. Steelers TD, suddenly it’s a game again.

Pirates 3 – none

mini – none

HomeAway.com – website

Game: Green Bay does a whole lot of nuthing

Elantra – none

Groupon – website

coke – none

stella artois – website

carmax – website, social media icons

xfactor – website

Game: whateves – 2nd round of apps just arrived, some sort of swiss cheese and bacon dip – pure heaven

Chrysler – the return of big E, selling us the replacement for one of the crappiest models in the chrysler lineup, the sebring – website mentioned

Game: lot of time eaten up by challenge – GB looses the challenge. Have I mentioned the swiss bacon dip may be my favorite thing ever?!

local ad… seriously crap. southwest motors website mentioned

insurance – progressive insurance

jack in the box – website for spring break promo

Superbowl and social media ads in 2011 – Second Quarter

Ariel — Mon, 07 Feb 2011 01:00:36 +0000

Continuing the test to see how many ads in the superbowl this year feature social media in their ads… starting at the beginning of the 2nd quarter.

Game: Steelers try for field goal barely squeaks in from the 23

Ads:

Bud – facebook

teleflora – none

transformers 3 – website

Game: whatever – punt return for nothing

Ads:

BMW – website

XOOM – website

Game: distracted by need for more snacks and beer, got back just in time to see that nothing has happened.

Ads:

Coke – none

Thor – website

VW – funny – no social media or website

Game:

career builder – website

super 8 – website

Game: Interception by Green Bay – big ben has looked happier – GB Touchdown. Happiness in Cheeseheadville.

Ads:

Chevy Cruze – mentions facebook updates as a selling point, lists website

Captain America – none

castrol – website

carmax – facebook & twitter icons, website listed

Game: Well it looks like the Steelers realized the needed to wake up, touchdown Steelers.

End of 2nd half

Superbowl and social media ads in 2011 – First Quarter

Ariel — Mon, 07 Feb 2011 00:19:04 +0000

I’ve decided it would be interesting to see how many ads in the superbowl this year feature social media in their ads… I will start off at kickoff till the last play. We could start at pregame till postgame, but seriously, I don’t have THAT much joy for this particular game since the Bronco’s aren’t playing.

Game: Kickoff, people play ball, nobody does particularly well. No score.

Ads:

bud light – bland ad, no social media or website

doritos – website listed

audi – great ad – mentions twitter account

Game: more people throw catch and tackle – not well. No score

doritos – blech – website

chevy cruise – website

pepsi max – facebook

Game: zzzzzzz – sorry was anything happening? Nope, didn’t think so, back to the ads.

bud light – none

chevy silverado website

fast and furious – website

Chicago Code – website

Game: Green bay touchdown – hooray!

pepsi max – facebook/website

doritos – website

hundai – none

fringe – website

nfl – none

Game: decent r

cowboys vs aliens – website

kia – definitely epic… but no social media or website referenced

raising hope – none

Game: Interception by Green Bay run back for touchdown – WOOT!

Brisk Tea – facebook

bridgstone – website/superbowl

chevy volt – website

godaddy – website, twitter

house – website

raising hope – website

on to 2nd quarter…

Sometimes Google Gets it Wrong

Ariel — Wed, 08 Dec 2010 19:01:36 +0000

Google may be the biggest search engine in the world, but they don’t always point people where they want to go. This map is a great example of what Google thinks you want to know:

http://www.huffingtonpost.com/2010/12/07/google-instant-map-shows-_n_793407.html

Make sure that google is sending people where you want them to go!